Christopher Ceraolo

Christopher Ceraolo
Preparing Your Marketing Budget for 2012

A major issue that’s top of mind right now for a lot of retail marketing professionals is how to predict their budget for 2012. Determining what technology will be affordable is challenging. According to a recent study by Digital Asset Management News, 68 percent of marketers say that up to 30 percent of their marketing budget is wasted because they have poor information on their digital assets.