Chris Riegel

Chris Riegel
Using Beacons, Facial Recognition and Digital Displays for 1:1 Marketing

Whether in restaurants or banking, marketers face the challenge of creating an integrated, relevant and personalized experience across multiple channels. They must target a diverse set of customers with different needs based on demographics such as region, language, gender, economic strata, age and other factors. Emerging technologies, such as BLE/Beacons, facial recognition and digital displays can dovetail with research data to create personalized, relevant, real-time experiences that lead to enhanced targeting and conversion.