We are in uncharted territory, much as we were in previous economic downturns and recessions.
I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a “Lifetime Achievement” honor by Marketing EDGE as part of its EDGE Awards.
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.
With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy.
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou
Marketers caroling may not be what immediately comes to mind to get you in the holiday spirit.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
When marketing pros provide advice, marketing practitioners listen.
Mobile, social, and other digital media are increasingly connected to OOH advertising.
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.
That big idea still lies in the creative execution.
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.