With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy.
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou
Marketers caroling may not be what immediately comes to mind to get you in the holiday spirit.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
When marketing pros provide advice, marketing practitioners listen.
Mobile, social, and other digital media are increasingly connected to OOH advertising.
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.
That big idea still lies in the creative execution.
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?
Here’s a few tips for a better campaign entry.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
We in the marketing and public relations business talk a lot about brand trust. Do we walk it?
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.