When marketing pros provide advice, marketing practitioners listen.
Mobile, social, and other digital media are increasingly connected to OOH advertising.
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.
That big idea still lies in the creative execution.
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?
Here’s a few tips for a better campaign entry.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
We in the marketing and public relations business talk a lot about brand trust. Do we walk it?
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
How long does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia and move to OTT?
Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.
Do we need to have an award for a better Privacy UX?