While we were on summer vacation, the ugly state of politics brought the USPS to the top of the news cycle. Maybe that’s a good thing.
Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is for public officials to resist science and public health experts and reopen their schools later this month. Colleges and universities, both public and private, also…
What constitutes “too big” in the Information Economy?
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Like the State and City of New York, thousands of brands right now need marketing that inspires, motivates, and moves the economy.
COVID-19 and its recessionary impacts may be hanging around. How may this have changed marketing mid-year, and possibly permanently?
Should brands act, behave and communicate like people? Authenticity must be the measure.
As the pandemic continues, we have to wonder if this isolation will eat away at our creativity and innovation.
We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?
Here we are now: the U.S. Postal Service needs financial protection.
It’s time to take stock of what we do on behalf of our brands and clients, to immediate effect.
We are in uncharted territory, much as we were in previous economic downturns and recessions.
I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a “Lifetime Achievement” honor by Marketing EDGE as part of its EDGE Awards.
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on.