Part of the addressable media conundrum comes down to intimacy.
Inertia is a terrible thing. In marketing and beyond, inertia breeds complacency. It defeats initiative. And often leaves us stuck in
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
Now that social data, behavioral data and mobile data – structured and unstructured – are entering the mix, B2B organizations struggle
The recent SCOTUS tax ruling may have effectively removed “physical presence” for e-commerce retailers as a nexus standard for
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
If an agency today is not proving its command of creative, data and relevance, then it’s not proving its presence as a business driver
There wouldn’t even be a brouhaha over one space or two if even having a marketing copywriting style guide as a reference didn’t seem
This past week, we bid farewell to a gentleman and a marketing pioneer, Arthur Blumenfield. For those of us in the New York marketing
I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the
Even as digital marketing was born — websites, search, email — were often described, rightly so, as “direct marketing on steroids.” But
It’s striking how marketing organizations — specifically, data-driven marketing organizations — seek to overcome challenges in people,
You’ll have to forgive me. Forces are conspiring — and it’s giving me a “deer in headlights” feeling. And I’m not alone.
During most market corrections — when the Dow drops by 10 percent or more — equity investors are reminded to take a long-term view, and