Brian Gramer

Brian Gramer
One Quick Idea for Segmented E-mails

There are tricks to developing targeted e-mail content for thousands of customers. An easy way to increase the relevance of your e-mail marketing messages is to add new fields in your e-mail database that can be populated with information from your other marketing tools. Once that information flows into your e-mail database, it’s a simple matter of using it to create more highly personalized messages. A great field to add to your e-mail database is amount purchased last year. You can segment your list into your bottom, middle and best buyers, and target your future campaigns accordingly. Always test your lists to find