Brenna Holmes

Brenna Holmes
Email Fundraising: How to Improve Your Online Workhorse

Email is the workhorse of any successful online fundraising program. Email offers a number of benefits, particularly the opportunity for true one-to-one communications. It offers all of the personalization opportunity of direct mail, without the cost of mailing; all of the intimacy of the device (specifically smartphones), without having to train and monitor call center employees; and all of the immediacy of a text, without the 160-character limit of SMS.

Email List Building: 5 Tips to Build an Effective File

For any marketer, building a successful prospecting list is a top priority. But as you tweak your direct mail list tests, also take a closer look at your organization's email house file to ensure it contains the cleanest data and highest quality potential supporters. Below are some considerations for building a clean and well-engaged email file.