Bob Macinnis

Bob Macinnis
Social Media's Impact on Database Marketing, Part 2

To effectively market your business with online and social media data sources, you must pull all your customer data together. Combine your data instead of creating a new, separate silo of online-only data. 

Social Media's Impact on Database Marketing, Part 1

There once was a time when customer information was only useful when it included a physical address; email address-only records were commonly purged from marketing databases. No longer!