Barry Michael

Barry Michael
5 Email Marketing Tips for Beginners

There's a good reason that email is once again getting the respect it deserves as a prominent method for online marketing. According to a study from Experian, marketers see an average return off $44.25 for every $1 spent on email campaigns, while nearly half of all promotional email recipients making at least one purchase in a calendar year. The benefits of choosing email marketing as an essential ingredient of your broader multi-channel approach range from reduced strain on internal resources, to the ability to deliver a targeted message that not only yields results, but also crucial data to help maximize performance.