Avinash Kaushik

Avinash Kaushik
Creating a Web Site Conversion Rate Benchmark

Many marketers struggle to determine an appropriate Web site conversion rate benchmark. You know that a 1 percent conversion rate is not enough. However, how do you determine what the conversion rate should be for your Web site? Here are four steps that will help your company create a benchmark for this all important metric. #1 Check out the competition. An easy way to do this is to sign up for the Shop.org annual study and look at what your competitors are doing. #2 Review industry history. Visit the Fireclick Index at http://index.fireclick.com and look at last year’s conversion rate data. Compiled