Andrea Orvis

Andrea Orvis
Recipe for Email Marketing Success is a Blended Mix

An increasing number of consumers want marketers to know what types of offers they like, whether they're a new or returning customer, their communication preferences, and shopping habits. In fact, 64 percent of consumers want marketers to know what types of products or services they're interested in. This insight comes from Manifesto for E-mail Marketers: Consumers Demand Relevance, a recent report from e-Dialog's Centre for Digital Marketing Excellence.