Alex Cotraviwat

Alex Cotraviwat
How Brands Can Use Celebrity Endorsements to Connect With Customers Online

Social media platforms like Pinterest, Instagram and Tumblr are great resources for finding what and who is currently trending. Look for users similar to your brand's target audience. Learn their likes and dislikes and essentially "stalk" their social media profiles. If those users don't outright mention their favorite celebrities, then at least there will be plenty to go off of in order to choose a worthy alternative.