ZUZA Boosts ROI With Automated, Targeted Campaigns
Company: ZUZA (formerly CPS/Cordius), a company that shortens the marketing asset supply chain and automates the management, production and delivery of customized marketing assets
Product/Service: Marketing Asset Management
What it Does: Solves the challenge of mass customization by maintaining a consistent brand while delivering customized marketing communications to multiple markets on demand. Marketing Asset Management automates the management, production and delivery of customizable assets such as ads, brochures, direct mail, emails, online ads and more. Marketing departments can protect their brands by locking essential brand elements in the templates and controlling how users interact with those assets. Users such as outside sales representatives, dealers and retail managers can then log into the portal and tailor assets to local markets and even individual customers. It quickly produces and delivers these communications individually or within powerful multichannel campaigns.