Zoro’s Email Trades Game Points for Discounts
You can use lots of tools to engage customers, such as the game promoted in this email.
Mailer Name: Zoro Tools
Date Emailed: January 12, 2016
A subsidiary of industrial supplies giant W.W. Grainger, Zoro has targeted small businesses using email and a stripped-down website. It’s a less intimidating approach than the traditional B-to-B channels favored by its parent company. The subject line here: reads ”Introducing Pakkit! Zoro’s New Game.”
The premise seems simple enough. Pakkit! gamiifes the experience of packing boxes at Zoro with the help of company mascot, Zoro T. Fox. “You can earn real coupons” to use on the website, it says.
The email gives the customer two options to learn more about the game. They can click through to the Apple App Store or Google Play Store for a quick breakdown before downloading it to their phone.
Or they can tap on the “Learn more here” call to action button. It takes you to Zoro’s website, where a short video explains how to play the game and earn points. Below, four screen shots accomplish much of the same task.
Make sure a game is right for your audience, and that it generates loyalty as well as orders.