Will Email Marketing Be ‘Gmailed’ Out of Existence?
The bottom line hasn't changed. With or without Gmail's tabbed inbox, the key to successful, agile email marketing campaigns is providing personalized, relevant, compelling content to a receptive audience. Gmail's changes aren't the first, nor will they be the last. By focusing on quality content, however, email marketers will successfully weather the tabbed inbox "storm" as well as the inevitable yet unknown "storms" on the horizon.