Creative Corner: Lose the Attitude
4. Treat customers like best friends. Send them gifts, thank-you notes, birthday cards, and remember their special events.
5. Do a good deed, help someone out, write a nice note to a colleague. It does your heart good and makes someone happy.
Happy, positive people are more creative.
Lois K. Geller is president of Mason & Geller Direct, a full-service direct marketing agency located in Hollywood, Fla. Her latest book, “Sold! Direct Marketing for the Real Estate Pro” (Capital Books, 2006) is now available on Amazon.com. You can reach her at firstname.lastname@example.org.