Eminent Domains: Is Yours One?
Is your Web site user friendly?
Or are you irritating the heck out of the very people you want in your corner?
Worse, could your domain name be an unintended joke that has the world laughing up its sleeve?
Doing Business on the Web From A to Z (Apple to Zappos)
With a free ad in Craigslist I found John Mormando of Eye FIX Macs who came to the house and cleaned up our computers, answered my questions and told me precisely the equipment he needed me to order for his next visit.
After trying to order two products at the Apple Store, I got so confused that I abandoned the shopping cart and went to other suppliers. Finally I came back to Apple to order a Tiger Operating System, clicked to submit the order and found that Apple remembered my last visit and was going to ship me a double order including products I had ordered elsewhere.
I could find no way to change the order. I called Apple when the phone lines opened, and was told the order had shipped and it was impossible to change it.
I am now involved with the hassle of returning product and hoping my Visa account is credited.
Compare this nightmare experience with buying shoes from Zappos.com. I click on the style of shoes (casual walking), size (8), width (4E) and on the screen comes an array of shoes. I like New Balance. I pick out two pair of shoes, give my credit card and they are on their way.
Web Sites Gone Bad
I had dinner last week with a very smart guy I have known for a long time, Russell Perkins of the InfoCommerce Group (www.infocommercegroup.com/), and we got talking about how smart companies can have dumb Web sites. (An aside: For one of the very best conferences on how to do business on the Web, visit the InfoCommerce Web site.) For example: