Where to Turn for Help in Creating an E-Business (1,393 words)
Finally, should you abandon your off-line marketing scheme in favor of the new medium? Absolutely not!
Says Curran: "The most important issue is to be sure that there is integration between online and off-line tactics—including branding and design, value proposition and overall positioning of the company. To reach a specific target audience, the space and the timing of how you execute needs to be coordinated."