When is NCOA Not Enough?
Once the movers in your list have been identified and updated, for just a few more dollars per thousand you can tap into two additional services to further improve the accuracy of your addresses. LACS (Locatable Address Conversion System) converts rural route addresses to city style formats, as per emergency response requirements. DSF2 (Delivery Sequence File, Second Generation) validates addresses to the actual point of delivery, including apartment and suite numbers, rather than within a range for the given street. It also returns address attributes such as residential, business, vacant or seasonal.
Thus, when you combine NCOA, MCOA, LACS and DSF2, you get a premium package that ensures the strongest protection against undeliverable mail. After all, when it comes to tracking down people on the move like me, you'll need all the help you can muster.
Jack Schember is media relations manager for Melissa Data, a data quality software and services provider. He can be reached at firstname.lastname@example.org.