When Micro-moments Deliver Big ROI
For brands wanting to reach consumers in hundreds of crucial micro-moments each day, location data is key. When they adopt location-based tactics, they’ll influence consumers at the most critical moments of decision-making — and encourage them to seal the deal. And if it’s done right, brands will see greater engagement rates and higher conversions. They’ll also show consumers that a brand can be more than just a place to shop: it can also be a source of guidance, assistance and service.