When a Competitor Gives Away What You Are Selling
QUICK EASY MONEY (Phila)
On-Site Marketing Specialist - Entry Level (East Norriton)
Play! Play! Play!
B2B Sales and Sales Management (Phila/Plymouth Meeting)
Click on any of these and you get a full description of the job. But you have to wonder what serious person would look for a job in this "nerdiverse."
A job posting on Craig's list is free for 30 days.
Spend $475 and you can get up to 10 lines of description for two days in The Inquirer and its sassy little sibling, The Daily News, plus 30-days' exposure on CareerBuilder.com with up to 500 characters of description.
I am convinced paying money and going the CareerBuilder.com route will bring in far higher quality candidates, thus saving the advertiser time and, ultimately, money.
Sales and Marketing Strategies & News e-zine states that "Hiring the wrong person costs you three times their annual salary."
Ultimately, you get what you pay for.
The San Diego Union-Tribune's Unique Solution
All over the country, newspapers and conglomerates are reporting classified advertising is down. Among them: Knight Ridder, which yesterday implemented a spending freeze across its 32 papers pending a sale (-7.1%); The McClatchy Co. (-7%); and the Tribune Company (-9%).
According to Joe Fine in AdAge.com, if trends continue, newspapers will lose $4 billion in classified advertising by 2007.
In point of fact, classified ads represent "content." People buy newspapers as much for the classifieds as they do for news and features. Fewer classifieds mean fewer readers and a diminishing rate base, which, in turn, is reflected in lower advertising revenues.
Beginning last August, the Union-Tribune started offering free ads--three lines in its classified section and Web site--to any individual wanting to sell automobiles or other merchandise worth $5,000 or less. Commercial advertisers need not apply.
Google Further Muddies the Waters