What's New and What's Hot in Alternative Print Media? (1,045 wo
What about the proud papas and grandparents? Lifestyle Change Communications has both of them covered with two new programs. The New Father's Cooperative envelope is included in the new mother's GiftPax, which are delivered to moms-to-be during the third trimester or to moms right after the blessed event. Grandparents who have just experienced a new addition to the family receive literature from a name-brand children's clothing manufacturer; inserts ride along with this literature.
Another example of a life change: Consider the New Year's resolution so many people make to get in shape by working out at a gym. The New You Health Club Information co-op card goes to fitness enthusiasts who have just joined one of 1,500 health clubs nationwide.
Something to Read While Waiting?
According to Perlstein, another exciting new avenue of alternate media is reaching people after they leave sporting events. As such, Sports and Entertainment Direct, part of LCC, is handing out packages to people as they exit sporting events, such as the Super Bowl, the Lipton Tennis Championship, the Final Four basketball tournament, Major League Baseball's spring training sessions and PGA events, which all target different segments of the population.
Another unusual way to reach people, though not direct-response driven, is by getting their attention as they stand and wait. One place this is certainly true is any airport's baggage claim area. To take advantage of this opportunity, Lifestyle Change Communications CarroSell program offers advertising on the panels of baggage claim carousels.
Due to the strict carry-on regulations now being enforced, most travelers are checking their bags. In addition, these travelers usually wait 15 to 20 minutes for their bags to arrive. The messages also are seen by the "meeters and greeters" of the travelers. This is yet one more opportunity to target your offer to the right people in a unique way.