We're Closer to a One-to-One World
It might have been more than a decade in the making, but it looks like Peppers and Rogers finally have more one-to-one converts. Are you one of them?
P.S. - If you're attending DM Days New York at the end of June, please stop by the Target Marketing booth, #819. I'd love to meet you. We'll be showing off copies of the first book published by the Target Marketing Group. Called "Direct Marketing Quantified: The Knowledge is in the Numbers," it's written by veteran direct marketing consultant/copywriter Gary Hennerberg and takes you step-by-step through the processes you need to quantify your marketing and make it profitable. You won't want to miss it!