New Arrival: WebTrends Offers Video Tracking Service
Company: WebTrends, a Web analytics and online marketing solutions provider.
Product/Service: Video tracking service available in its flagship Web analytics service, WebTrends Analytics.
What it does: According to WebTrends, the new online tracking service enables marketers uncover visitor patterns and trends related to Web site videos across all major media formats. The video tracking capabilities generate insight into online video use and thereby provide marketers with new ways to improve brand-awareness campaigns, track conversions and understand engagement and effectiveness.