As this direct mail piece shows, sometimes you can literally hide your expertise in plain sight.
Mailer Name: Vitamin T
Date Mailed: October 2015
Vitamin T is a division of staffing agency Aquent. It provides digital creative talent to ad agencies and mid-sized companies. And that market is who this mailing is targeting. “See Why UX is good for business!” reads the headline atop the 14”x7” self-mailer, which fits into a poly sleeve.
On the front, an infographic talks about problems related to poor user experiences (UX) online. For example: “Percentage of consumers unlikely to return to a site after a bad experience.” All of the relevant numbers though, are hidden.
To reveal them, a prospect needs to put on a pair of decoder glasses. Fortunately, a pair of red/red lenses are spot-glued to the other side of the mail piece. “SEE WHY GREAT UX MATTERS” it says, expecting the customer to use them to read the front of the mailer. There are two calls for action to generate leads for the company: a phone number and a website.
By the way, the hidden percentage for the measurement noted above? 88%.
Look for unique and fun ways to engage your audience with your message.