A health system uses a simple email to get consumers to its website as soon as possible.
Mailer Name: Vista Health System
Date Emailed: May 1, 2017
This Waukegan, Illinois-based healthcare provider was founded in 1891. Besides two hospitals, it includes physical medicine and imaging centers, as well as a large physicians group.
Community members can sign up for “Healthy Life,” its email newsletter, on the network’s website. Its expressed goal is to help patients make informed decisions. And to help that process along, it lets them choose from a range of topics for their content when subscribing.
The subject line of this email, like those in its other efforts, teases the first story listed. “3 Steps to Reduce Your Risk for Stroke” it reads.
The top image shows a smiling woman posing for a picture with her dog. It clicks through to the story, as does the headline below it, “A Stroke of Luck.” But any further explanation of its content is absent.
The same practice holds for other stories in the email. In each case, they rely only on a picture, a headline, and a “Continue Reading” call to action button to get consumers to get to the website to read or view it.
The email also singles out people who are “50 and better.” It issues an invitation to join the “Healthy Circle.” Clicking through to the website reveals that for a nominal annual fee, members can get discounts and special programs, as well as fellowship with new friends.
Provide just enough of a hook to get prospects to visit your website for a complete and thorough conversion.