E-commerce Link: Make It an Engagement
The beauty of this e-newsletter is that other users contribute answers. Koo features what he thinks are the top responses with links to more. In addition, he includes the next week's user question.
Another variation of this concept is to create an Ask the Expert section in your e-mails and website.
Include Links to Social Networks
The ultimate places for encouraging customer engagement are the social networking sites, such as Facebook, LinkedIn and Twitter. Your e-mails should include logos and links to those sites where you have a presence.
If you find that one particular social networking site generates a lot of activity, send an e-mail to your subscribers to highlight your presence and encourage them to join you in that network.
You might also include a section in your e-mails that shows a recent Facebook fan rave or a series of tweets you think would be helpful.
Any effort to engage customers and site visitors should result in more activity and more sales. Put a plan in place today to enhance how you engage your e-mail subscribers. It will pay you dividends.