Vertis’ Dave Colatriano on Soft Proofing
TG: What advice would you offer to mailers about working with soft proofing?
DC: Make sure you have a good color engineering team behind you that can set up the color monitors properly; that you have the proper viewing profile and proper viewing conditions; and that you are using spectrophotometry to calibrate your color monitor.
[From the August 2006 issue of Inside Direct Mail, a sister publication to Target Marketing magazine. To learn more about Inside Direct Mail, visit http://www.insidedirectmail.com ]