There are many ways to get a customer to take advantage of all of the benefits of the product or service they’ve purchased. One good idea is to offer a new feature, as shown in this email.
Mailer Name: Verizon
Date Emailed: January 8, 2016
The customer in question here, who subscribes to the company’s Fios service, has yet to download the app for their mobile device. Maybe it’s not something they want or need. Maybe Verizon hasn’t devoted previous emails to explain its value.
Whatever the case, the email advises them that “Your favorite shows are taking flight,” and has two links to get more information on the app.
The last big blog ups the ante by describing a new feature that was teased by the email’s subject line: “Fios is about to get even more mobile. ” By upgrading to Quantum service, the customer can now stream all of their DVR content to their smartphone or tablet. The benefits of doing so are explained, and links to download the app for Apple, Android, and Kindle are provided.
Reach out to a customer who has so far resisted offers to add features, upgrade their service, or buy add-ons; an irresistible offer may be just that.