Variable Printing Creates the Targeting They Crave
Variable printing creates targeted documents by placing customer-specific text—and even graphics—into a page layout template. Each version varies from every other version, containing information directed only at that particular recipient. It's clear to your customers that you're aware of, and responding to their interests and concerns, and, as a result, your credibility soars.
—Craig Sheer, LP Digital, www.lpdigital.net