Use Content-pull Marketing to Keep Prospects on Your Site
Online you easily can offer content bonuses. We've found that customers love information. For instance, lists such as the top 10 nonfiction books. Other tidbits include author facts, behind the scenes, and how to get your kids to read. These content-pull devices get people into the content. It engages them and keeps them on your site, near your products.
—Seth Radwell, president, e-Scholastic