U.S. Cellular’s Email Entices Prospects With a Simple CTA
This email shows that telecom marketing doesn’t immediately have to focus on the latest devices.
Mailer Name: U.S. Cellular
Date Emailed: April 11, 2017
This effort targets prospects who have opted in for email. Instead of promoting plans, bundles, or gear, though, this one gets the customer thinking about what they already have.
“Joe—Get paid for your old devices,” the personalized subject line reads. “Learn about Trade-In at U.S. Cellular” adds the pre-header text. It sparks curiosity in the reader’s mind.
The navigation bar at the top of the email gives the customer options. They can shop for phones, plans, accessories, or more. But before that, they can follow the directive to “Take advantage” of a trade-in.
Those old devices “could be worth more than you think.” Even someone who feels satisfied by their phone may be intrigued. After all, what harm could possibly come from at least find out how much it may be worth?
Clicking or tapping the call to action button leads the customer to the U.S. Cellular website. Once there, the trade-in program is explained in 3 easy-to-understand steps.
From there, another button gets the process started by letting customers search for their device model name. And, any phones that are determined not to have any value can be disposed of in an environmentally-friendly recycling program.
An email subscriber may not have old devices to sell. But they may not also be taking full advantage of their phone’s capabilities. So the email links to content – a story – on U.S. Cellular’s website about how the customer can use it in their workouts.
Keep your copy short and sweet, as you get prospects to think about an old problem in a new way.