San Francisco, the city where Uber started, still hasn’t forgiven the ride-sharing service for what New York cab drivers saw as capitalizing on a driver strike in protest of President Trump’s original travel ban.
NYC residents who decided to #DeleteUber have also largely kept the app off of their phones, Recode reports on Wednesday in one of its most popular stories on the site.
The hashtag that spread across social media in January was a wake-up call for many marketers about how quickly a brand crisis could occur and how damaging it could be not to address it publicly — and quickly. Since then, many brands have been responding as soon as they can. Recently, Netflix postponed “House of Cards” a day after learning about a sexual assault accusation against show star Kevin Spacey.
For Uber, its January incident and other social media-led brand crises have stayed in consumers’ minds.
On Wednesday, Rani Molla and Johana Bhuiyan wrote for Recode:
Uber’s sales have recovered in most of the cities in which it saw market share decline, with the notable exceptions of San Francisco and New York, where sales are down 5 percent and 7 percent respectively since December.
Importantly, the company only saw a 15 percent increase in sales in that time compared with Lyft, which saw a 33 percent uptick nationally.
(Exactly when #DeleteUber was trending, Lyft announced a donation to the ACLU — which was opposed to Trump’s policy.)
To this day, #DeleteUber remains a commonly used hashtag for consumers railing against the company. The top tweet on Wednesday night for the hashtag was:
— Quick Sand! (@musgravemum) November 8, 2017
What do you think, marketers?
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