Twitter Kills Vine
Twitter announced yesterday that it is planning to discontinue Vine.
Although the post makes clear that nothing is changing "today," and that Vines currently on the site will be available to view and download for some time, "in coming months" Twitter plans to discontinue the app that allows users to post the iconic 7-second micro vlogs to the community website. Without that, the site will cease to gain new content.
From the announcement:
Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
The blog post does not give a reason for the move to end the micro vlogging platform that Twitter acquired in 2012. However, the development of native video capability in Twitter itself last year surely undercut Vine's value to the company. Some media outlets began reporting on its decline earlier this year, as the site had ceased to grow and seen the departure of many top executives.
That didn't stop Rus Yusupov, one of the three founders of Vine who sold it to Twitter, from Tweeting his feelings about the decision to discontinue it.
Don’t sell your company!
— Rus (@rus) October 27, 2016