Creative Close-Up: Towson University Hunts for Passion
Towson University, home of Doc the Tiger and located in Baltimore County, is the second-largest public university in Maryland. Celebrating its 150th birthday this year, the school strives to find students to join a long tradition of academic excellence.
What’s Beyond the Eye of the Tiger
It may look like a simple postcard, but recipients of Towson’s mail can be delighted by pulling back the diecut “Doc the Tiger” flap — held flat with spot glue — to step inside the mailing.
Show Me the Numbers
Towson claims to be a “big school with a small school feel,” showing stats on the student body, from the number of students to average class size, in this quick infographic.
To get prospective students who receive this mailing even more excited, Towson has a video that can be accessed via this URL.