#CMworld: Top 5 Tweets of Content Marketing Master Class NY
Just a week ago, I was sitting in a ballroom in a New York City hotel amidst just over 100 of the best minds in Content Marketing—and all of us were learning from the crème de la crème of the CM world themselves: Robert Rose, Joe Pulizzi and a handful of other "Guest Star" speakers. While their talks were all fantastic, one of the highlights for me was seeing the attendees echoing and responding on Twitter with hashtag #CMworld. After all, the democratization of content is one of the main problems AND pleasures facing the marketing world. Here are a few of the highlight tweets and concepts of the day:
Of course it's important to keep in mind that going from point A to point B is the goal, but what use is it if the journey isn't fun or interesting? Make sure to add excitement, value and details to your storytelling to keep your consumers engaged.
Buddy Scalera (@MarketingBuddy) gave a fantastic talk on Visual Content Strategy, and ended it with a humble reminder to "make content." How could we ever lead an effective content strategy if we're removed from the thing itself. Just get out there and do it, even if the content you're making isn't related to your business.
I love this interaction between Buddy and Jillian. It's a little taste of the camaraderie that's happening on the ground both at these events and in the content marketing world as a whole. It also illustrates perfectly the overall theme of the day: We're now fully in the "Relationship" era of content marketing. The product (whether it's a pair of pins or a whole software package) is only part of the larger ecosystem, all relationship-dependent.
One of the most important takeaways of the day, right here. It doesn't matter what size your business is. It's not about being a social media superstar with a billion followers, it's about forging connections and giving clients what they want, and—more importantly—what they need. Do what you do, and do it better than anyone else.
Couldn't have said it better, ourselves! A fantastic day in New York.