Design and List Building Tips for B-to-B Email Marketers, Part 1
4. Promote with direct mail. Many B-to-B companies don’t send catalogs, but if you do, then by all means promote your email campaigns in your catalog. Another direct mail medium to take advantage of is billing communications. All customers look at their bills, so use this space to its fullest potential.
5. In-person events. Talk about your email subscription center while networking or speaking at events. Ask for email sign-ups while exhibiting at trade shows, but don’t forget that a business card in a fishbowl isn't necessarily permission to add someone to your email list. Send a follow-up email thanking them for stopping by, then direct them to your subscription center.
Amy Garland is the marketing manager at Blue Sky Factory, a Baltimore-based email marketing service provider. Reach Amy at firstname.lastname@example.org.