Top 10 Direct Mail Categories with Controls on Who's Mailing What!
Direct Mail Categories with Controls on WMW!
- Insurance-Auto (63.2%)
- Credit Cards-Affinity (53.1%)
- Fundraising-Health/Handicapped (52%)
- Fundraising-Sports/Olympics (51.4%)
- Credit Cards-Bank/Financial Services (50%)
- Fundraising-Children (41%)
- Fundraising-Social Action-Causes (40.9%)
- Magazines-Special Interest (40.2%)
- Loans/Lending Services (36.8%)
- Publications-Renewal Series (31.7%)
Note: This Top 10 list compiled from direct mail offers received from June 2014 to May 2015 by Who's Mailing What! Percentages based on number of controls (offers received more than once) marked for those categories during that same period.
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