Top 10 Direct and Digital Marketing Jobs In Demand for 2013
Nothing happens until something is sold. That may be a worn out cliche, but it's certainly true, and I guess that's why sales positions regularly appear in the top three jobs on my hiring survey. The Pareto Principle says that 20 percent of your sales force will produce 80 percent of your sales, so if that's true, you've got built in turnover. That's good for sales reps who need a job, not so good for digital and direct marketers who have to train them. Suffice it to say that I know very few long-term, experienced and accomplished sales reps in digital or direct marketing who are unemployed.
I know what you're thinking: Does he mean senior positions, entry level positions, multichannel marketing, e-commerce marketing, email marketing? All of the above, and much more. And contrary to what some may think, demand for direct mail marketers has not gone the way of the blacksmith. I've placed several high level direct mail leadership positions in recent years. Even Google spends millions of dollars each year on direct mail. Marketing positions in digital and direct, in all of its forms, is in need and will offer countless new opportunities in the year to come.
1. Marketing Analysts
Marketing analysts have unequivocally earned their place at the head of the direct marketing jobs table. Analytic jobs appear routinely on lists of the "Best Careers", and they've dominated my own employment studies for more than a decade. In fact, analytic-related positions have held the top spot more than any other category in the 12 year history of my survey. Neither Great Recession, the Iraq War nor the 911 terrorist attacks could put a perceptible dent in the insatiable demand for analytic talent. Marketers are awash in an ocean of data and it takes highly skilled experts to not only mine and parse this data, but to help marketers make sense of it all to help drive their businesses. Anyone with these skills is imminently employable. They are commanding bigger salaries and receiving more multiple job offers than any other job function in digital or direct marketing. If you're an experienced analyst with both quantitative and business skills, and you love your work, go ahead and take out a nice, big, long-term loan. You'll have no trouble making payments.