Too Often, and You're Trash

Don't deluge mailroom staff by mailing too many pieces to the same address on the same day. This may encourage them to throw away your communication. Instead, eyeball your list to see how many contacts there are at each site. When mailing to a list of government offices or institutions, in particular, Ed Larkin, director of business development at MeritDirect, suggests sending your mailing in stages. If there are 10 potential buyers at a site, for example, mail five contacts on the first drop. Then, ask your lettershop to suppress those names in the next mailing and drop your communication to the second half.