Tobii's X1 Light Eye Tracker Makes Cost-Effective Research in the Field ‘a Snap’
Company: Tobii Technology, a provider of eye tracking and gaze interaction technology
Product/Service: Tobii X1 Light Eye Tracker, a portable eye tracker that allows for easy, on-the-fly setup while performing research in the field, thus creating enhanced accessibility and expanding the application of eye tracking studies for researchers
What it Does: Enhances studies with eye tracking data collected in real-world environments (e.g., ticketing machines and kiosks), providing greater insight into usability, user motivation, behavior and experience in as real of an environment as possible. This technology helps to enhance the accuracy of studies and the integrity of data.