3 Ways to Bolster Your Online Video Strategy
3. Promote a unique interactive e-commerce approach. Promoting videos and spin imagery to clients and prospects is an effective way to showcase a retailer's hard work and innovative thinking. For example, if there's a new product rollout using associated interactive media, make sure everyone on your company's email list knows about it. Send an e-newsletter mentioning the video(s) and 360° photography, with links and examples. Or, for extra exposure, have employees include a link to videos and 360° product images in their email signatures.
Promoting efforts across social channels can also be useful. Start with the main social networks — Twitter, Facebook, LinkedIn and Google+. Think of creative ways to get specific people to notice. For example, if someone previously asked for more information on a product, tweet to let them know a fully immersive experience is now available on your website.
As technologies continue to evolve, so too must e-commerce marketing strategies. The freedom to produce branded video content that gives consumers a compelling online experience is a great selling advantage. Companies that are taking their video strategies to the next level by incorporating other important interactive approaches are already reaping the benefits.
Jeff Hunt is the principal and founder of Snap36, a 360-degree product photography company.