E-Mail: Winning Over the Inbox
• Push your opt-in form to consumers wherever they are. Whether consumers are mobile, active on social networks or checking out new websites, put registering for your e-mail list front and center. Take advantage of new technologies, such as in-banner sign-up forms and transparent cost-per-lead registration path advertising to attract new subscribers where they are, and when they are in the moment.
Maintaining a healthy, engaged e-mail list is a lot like gardening: You should nourish what's already in the ground, pull out the weeds and constantly plant new seeds. Let it grow.
Jordan Cohen is vice president of business development of Brooklyn, N.Y.-based Pontiflex, a cost-per-lead marketplace. He can be reached at firstname.lastname@example.org.