The Self-mailer Challenge
So, don't underestimate the work involved to produce a successful self-mailer. But by all means learn to make the most of this mailing style's versatility and lower cost investment.
Postal Regulations Regarding Courtesy and Business Reply Cards
Oversized Outgoing/Incoming Postcards/ Reply Cards: All postcards greater than 4-1⁄2˝x 6˝ must be at least .009˝ thick instead of .007˝. This can be a problem for some vendors, because lasers—especially web lasers—have a difficult time imaging on material this thick. Inkjet personalization is the best option in lieu of lasering. Any postcard that is greater than 4-1⁄2˝ x 6˝ (thus considered oversized) does not qualify for the postcard postage rate. Maximum letter rate (before a mailing is considered a flat) is 6-1⁄8˝ x 11-1⁄2˝.
Regulation Outgoing/Incoming Postcards/Reply Cards: To qualify for the postcard rate, all postcards must be at least 3-1⁄2˝ x 5˝ and no more than 4-1⁄2˝ x 6˝ to be mailed at a thickness of .007˝.
Quality Control for Business Reply Cards
The Hacker Group (THG) process for the approval of postage paid business reply cards (BRCs):
1. All THG proofs or client-supplied artwork for a BRC are to be presented—either in person, as a PDF, or via e-mail or fax—to the receiving post office location for its review and approval. (The proper post office location and phone number can be determined by calling (800) 275-8777; press 1; press 6; and then enter the BRC ZIP code).
2. Before artwork is sent to the printer, the sign-off from the USPS Mail Classification Department must be attached to the proof for verification during final proofing.
3. The issue of whether the artwork is client-supplied does not relieve THG from its responsibilities. Incorrectly prepared, client-supplied artwork should be corrected, and problems brought to the attention of the account manager. It is THG's responsibility to ensure all reply mail artwork is produced to USPS specifications.