Asking Around an Event
Landing Page Lessons
Landing pages can be a great response channel for direct mail, but for greater response, try using a code or login to make your direct mail offer redeemable both on your landing page and homepage. The Pennsylvania Horticultural Society used a landing page for the first time in its membership mailing. Suzanne Betts, membership director for PHS, said the landing page was successful, but there was some confusion between regular membership rates on the PHS homepage and the 10 percent discounted rates offered on the direct mail landing page. "Some people got confused, because when they were on the landing page, it links back to our PHS website, so some of them paid full price because they weren't sure what site they were on," Betts reveals.