The Order Form
A poorly designed order form can kill sales just as surely as a long checkout line. Following are a few tips to make your order device more user friendly:
- Clearly state the price and associated costs (e.g., shipping and handling, taxes).
- Leave enough room for people to write their names and addresses. Remember, some names and addresses are much longer than others.
- Ask for e-mail addresses, and remember some of them are long, too.
- Clearly state where to send the order form.
- Include a source code.
-Lois K. Geller, president of Mason & Geller Direct Marketing