Immigration: Put a Direct Marketing Writer in Charge
The Anasazi ruins in the Mesa Verde at the juncture of four Western states—or those of the Nabbateans in Petra, Jordan—are sobering sights. Here are the magnificent detritus of highly sophisticated civilizations that mysteriously disappeared off the face of the earth. Was the problem water?
Has anyone run the numbers on the effects of water being plundered in the West in terms of our grandchildren and theirs?
Would Congress and the president dare to raise the issue?
An old friend and reader who lives in the Southwest forwarded me an e-mail about the added problems illegal immigrants may be causing for already overwhelmed teachers, administrators and students in Title 1 school systems.
When I first read the piece, titled “Consider Cheap Tomatoes,” I was horrified. Then I Googled it and discovered it to be all over the Internet as bloggers spread the word.
Is this piece for real?
Or is it a diatribe written by a skilled propagandist in the employ of an organization with a special-interest agenda?
Whatever the case, it is yet another facet to factor into the equation before any laws are passed regarding building a wall, granting amnesty, allowing guest workers, ordering out the National Guard or initiating deportation proceedings.
Getting the facts—all the facts—is far more important to America than knee-jerk laws designed by legislators desperate to get reelected.
You can find the “Consider Cheap Tomatoes” e-mail at http://tinyurl.com/ocrek/.
“Just the facts, Ma’am,” as said Jack Webb on “Dragnet”
The key to solving the immigration conundrum, or any other business problem--is to turn all of the emotional hot buttons into numbers, numbers of dollars, numbers of bodies and numbers of widgets.
Only one business discipline on the planet is founded on the premise of turning facts into emotional hot buttons—the craft of the direct marketing writer.