The Obamacare Effect: Can Your Site Scale for Cyber Monday?
As Black Friday and Cyber Monday approach, it's a great time to ask yourself some questions about your e-commerce site. Given that Cyber Monday sales have gone up by double digits over previous years in the past, you can be sure that marketers around the Web are rushing to be a part of that electronic gold rush.
In case you need some help, here are a few tips that you can implement. While these suggestions can lead to increased traffic and conversions on Cyber Monday, they can be just as effective any day of the year.
How Are You Communicating With Customers?
If you want people to come spend their hard-earned money with you, they've got to know what you're selling, what value you're bringing and where to find you. You should be communicating across one or more of the following avenues:
- Email: Targeted campaigns that encourage and entice.
- Facebook: Ask questions on Facebook to interact with your fans.
- Pinterest: Pinterest is a huge lead generator. Allow your customers to pin your products.
- YouTube: Get some creative or useful ways to showcase your products with a video.
- Twitter: Communicate with customers during peak times or run viral raffles.
- Live Chat: Offer customer support onsite.
Do You Know Where You Stand?
Gathering data on your site's performance is more critical than ever. The more data you have, the better ROI. Make sure you at least track these key metrics:
- Do you know how many people abandon their carts?
- How many people leave during checkout?
- How many visits to your site does someone make before converting?
- How quickly do your pages load during off-peak and peak traffic?
- Is your social media monetizing?
- What's your email campaign conversion rate?
Is Your Content Accessible, Engaging and Shareable?
As search engines try to make search results more relevant, it is clear that a solid and sustained content approach is vital to organic rankings, as well as the proliferation of your brand across communication mediums. Ensuring that your sitemap is working and is giving great data is a good place to start for SEO. When people link back to your content or content that might even be years old, is it going to the right place? These are great first steps.