Against the Odds
Pai-Espinosa says response to this mailing has been more than 20 times greater than the organization's first campaign, which she says has a lot to do with the list the organization used the second time around.
The Vital Thank-You Letter
The National Crittenton Foundation President Jeannette Pai-Espinosa says after receiving the organization's thank-you letter for his gift in response to this mailing, a male donor was so impressed by the letterhead that he sent another contribution four times the size of his initial gift. "He just thought it was beautiful and it dignified the young women and what we were trying to do," she says. This shows the importance of integrating solid communication branding with development work, something Pai-Espinosa always stressed to clients when she was a consultant, which now is benefitting her organization.