The MarTech Money Round-up: May 10, 2016
Marketing technology (MarTech) appears to leaning toward tailoring itself to verticals, such as real estate and retail, if last week's startup deals are any indication. Investors funded a variety of software and to see what MarTech is coming, marketers can click here.
From May 1 to 8, the following MarTech earned money, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- Appboy provides "a marketing automation platform ... [that] enables mobile marketers to build and increase engagement with their user base through segmentation, multichannel messaging and multivariate testing." On May 4, the San Francisco-based company "raised $20 million of Series C venture funding ... for further product development and business expansion."
- OutboundEngine, formerly known as Promo Labs, develops an "email marketing and social media platform [that] helps professionals - such as real estate agents, mortgage brokers and financial planners - to stay in touch with their clients through customized electronic mail and social media campaigns." On May 4, the Austin, Texas-based later-stage VC "raised $16 million of Series C venture funding ... putting the company's pre-money valuation at $37.25 million. ... The company will use funds to hire employees for its Austin and Scottsdale offices and to develop new product features and pursue additional vertical markets."
- Unbxd makes a "product-recommendation platform for e-commerce companies ... that provides search, navigation, merchandizing and analytics services for e-commerce companies." On May 5, the Indian early stage VC "raised an undisclosed amount of Series B venture funding ... for scaling the product, hiring talent and developing infrastructure."
- Wayin creates "mobile-engagement services ... to aggregate, curate, integrate and measure social content and data in real-time." On May 4, the Denver-based later-stage VC "raised $753,404 of venture funding from undisclosed investors ... Previously, the company raised $15.4 million of venture funding in a deal led by an undisclosed investor on Sept. 25, 2015, putting the company's pre-money valuation at $83.85 million."
- SalesTing provides "a sales acceleration platform [that] enables companies to align with ... [the] sales department and have complete insight to the marketing- and sales-based performance." On May 3, the Atlanta-based accelerator/incubator startup "graduated from Flashpoint at Georgia Tech and received $20,000 in funding."
What do you think, marketers?
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