The MarTech Money Round-up: March 8, 2016
Last week, venture capitalists funded new marketing technology (MarTech). Among the new money holders are open-source CRM software providers, a customer sentiment monitoring toolmaker and a quick return from a company in Feb. 23’s round-up — gaining more dollars for a “lottery-ticket-esque MarTech that allows users to reveal hidden messages by scratching off what obscures them.” Click through to find out more about how close this MarTech is to being in the marketplace.
From Feb. 28 to March 5, investors funded the following MarTech, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- BirdEye, last in the round-up on Groundhog Day, makes a “business reputation marketing platform … [that] captures real-time customer feedback, ratings and sentiment across every channel — review sites, social media and surveys — and allows businesses to establish a positive online presence and benchmark performance across locations and against competitors.” On March 1, the Sunnyvale, Calif.-based, early stage VC startup “joined Plug and Play's Brand and Retail Program … and received an undisclosed amount in funding. Previously, the company raised $8 million of Series A venture funding, led by Trinity Ventures, on Jan. 28, 2016, putting the company's pre-money valuation at $28 million.”
- Oro is the open-source CRM developer referenced in the intro. The company makes “business to business (B2B) customizable CRM software, which can be integrated with organizations’ existing enterprise resource planning (ERP), CRM, order management and product information management (PIM) tools.” On March 3, the LA-based, early stage VC startup “raised $12 million of Series A venture funding, … putting the pre-money valuation at $28 million. The company will use the funding to accelerate the development of its flagship products OroCRM and OroCommerce and for expansion of sales, marketing and partner development.”
- Mariana creates “omnichannel business to business (B2B) automation software, which uses artificial intelligence and data analytics services that [help] the company to make its marketing campaigns [more] effective and, in turn, increases [ROI].” On March 1, the Palo Alto, Calif.-based marketing automation provider brought in “$2 million of seed funding.”
- Zembula, named “Scratch-it” just two weeks ago when it was first in the MarTech round-up, makes “an enterprise-class cloud platform for reveal-based marketing … [that] provides a hidden message that is revealed by scratching a digital image.” On March 2, the Portland, Ore.-based startup “raised $1.1 million of seed funding ... The company will use the funding for further product development.”
- Stackla “provides [a] social content marketing platform, which allows brands to provide information to consumers.” On Feb. 29, the Australian VC startup gathered “$4.35 million of Series A venture funding … to grow operations globally, particularly across [the] US, EMEA and Singapore, to invest in the product and increase marketing efforts.”
What do marketers think of these MarTech funding choices?
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