The MarTech Money Round-up: March 15, 2016
Last week, investors chose to fund everything from CRM to social media tools for this round of new marketing technology (MarTech). Read on to learn how close this MarTech is to running on marketers’ computers everywhere.
From March 6 to 12, venture capitalists backed the following MarTech, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- PnP Loyalty makes “a cloud-based loyalty and [CRM] platform … for retailers and restaurants to track individual guest[s].” On March 8, the Dallas-based, accelerator/incubator-backed startup got “$215,000 of bridge financing ... It previously joined RevTech Accelerator and received $40,000 in funding on July 1, 2015.”
- Cerillion creates “convergent [CRM] and billing services … like revenue management, collection, order management, charging, interconnect, mediation and provisioning solutions to fixed, mobile, cable and multi-service communications providers.” On March 7, the London-based company filed paperwork to go public.
- Rally Networks provides “location-based marketing services. The company offers marketing services and facilitates conversion of foot traffic into mobile engagement though free WiFi, phone charging, proximity beacons and digital displays.” On March 10, the LA-based startup “joined Virgin Media Accelerator and received $20,000 in funding ... Previously, the company graduated from Stubbs Alderton & Markiles Preccelerator on October 16, 2015.”
- Suzu Technologies develops “an online marketing analytics platform … that enables retailers to turn browsers into buyers before they leave the site.” On March 9, the London-based, accelerator/incubator-backed company “joined Entrepreneur First.” About GBP 17,200 will be part of the deal.
- Sponsokit develops “a collaboration platform … that enables companies to learn how to collaborate with social media creators for branding, front-end development and online marketing and advertising.” On March 10, the London-based, accelerator/incubator-backed VC “joined Virgin Media Accelerator and received $20,000 in funding.”
- SuperPhone makes a “networking application … [that] provides musicians and artists with an application to manage their portfolio, as well as interact with their fans.” On March 7, the New York-based VC “company raised $1.5 million of seed funding.”
What do marketers think? Will this MarTech help them?
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